EOS magazine news

The past is always a useful guide to the future – and based on this, we’re going to look at the EOS R system in light of the EOS RP launch earlier this month. And to do so, we’re going to delve into the archives at the launch of the EOS 300D (USA: Digital Rebel) back in 2003, and even further back still to the launch of the EOS 650 film camera in 1987. Even if we don’t have insider knowledge, we know our EOS history, and that’s always served us well when it comes to understanding Canon’s intentions and development decisions. At the launch of the EOS 300D, Canon predicted that it would be a significant point in the history of digital photography. From the EOS 300D press release: "Canon expects 400-500% growth in the digital SLR segment from 2002 to 2003 in terms of shipping volume," says Hiroshi Komatsuzaki, Head of Canon Consumer Imaging Europe. "The EOS 300D will play a key strategic role in this growth.” Looking now at the EOS 300D , you might not get t...

Today, Canon is celebrating the 30th anniversary of the launch of its world-renowned EOS System. Canon’s EOS System made its debut on 1 March 1987 with the launch of the EOS 650 SLR camera and EF lenses, at a time when visiting your local pharmacy to develop your camera film was the norm. Thirty years on the world has changed, but the EOS system remains a staple in the world of photography. Technology featured within the EOS system has helped create and inspire changes in the way people take photos. The EOS system came to life in 1987 after Canon announced its aim to develop a highly-refined autofocus (AF) SLR model. It moved away from its FD lens system to create the world’s first fully electronic mount system. From then the EOS range has included the first affordable consumer DSLR – the EOS 300D – which ushered in a new era of digital photography in 2003. Five years later in 2008, the EOS 5D Mark II revolutionised filmmaking by offering Full HD movie recording on a DSLR. ...