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Canon announces the EOS 850D

Canon Europe announces the launch of the Canon EOS 850D (Rebel T8i), a lightweight, versatile and connected DSLR camera, powered by Canon’s fast and responsive DIGIC 8 processor.

Capturing rich, detailed images with its 24.1MP Dual Pixel CMOS APS-C sensor and 4K movie capability, the Canon EOS 850D is the perfect all-rounder for photography enthusiasts looking to upgrade their existing equipment and unleash their creativity.

Inherited from Canon’s professional range, the EOS 850D is equipped with an Intelligent Tracking (iTR) automatic focus (AF), made possible by the 220,000 Pixel RGB+IR metering sensor. By exchanging high-resolution automatic exposure data with the AF sensor, the iTR automatic focus provides high speed responsiveness and accuracy, ideal for capturing sport and wildlife photography.

The autofocus tracking on the Canon EOS 850D is high-speed and accurate due to the 45 point all cross-type AF sensor and Dual Pixel CMOS AF, while face detection is more reliable for improved exposure judgement when people are in the frame, perfect for capturing in challenging light such as when subjects are backlit.

The precise Eye Detect AF in Live View creates natural looking portraits with detailed eyes that bring the subject to life. Also capable of 7fps continuous shooting, accurately tracking subjects on the move is effortless.

When capturing stills in Live View mode, photographers have ultra-fine control when selecting their focal point - offering 143 points in automatic mode or 3975 points in manual selection - thanks to the Dual Pixel CMOS AF. The Remote Live View function gives photographers extended control, including remote shutter release and the ability to view from their smartphone; perfect for when photographers need to step away from the camera. Capable of shooting in RAW, photographers can utilise all the information captured by the sensor, while shooting in C-RAW format will produce a smaller file size that almost doubles the continuous shooting buffer from 40 images to 75. With in-camera RAW editing, users can perfect their images without the need for a computer or mobile device.

The Canon EOS 850D is available to pre-order now and on general sale from April 2020 for £819.99 / €989.99 (RSP).


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