The previous Championships, held in Moscow in 2013, was broadcast in 192 countries and regions, attracting strong interest from a wide international television audience. At the IAAF World Championships Beijing 2015, Canon will display the Company's logo on signage within the venue, provide support through its products, technologies and services, and carry out a range of related activities.
Camera service centre for photographers covering the competition
At numerous sporting competitions both in Japan and overseas, Canon provides behind-the-scenes support to members of the press covering these events, including technical support, advice and repair services, as well as loans of the latest Canon EOS camera and lens equipment. All accredited photographers covering the event will wear bibs displaying the Canon logo.
Canon IAAF World Championships Beijing 2015 special website
Canon will incorporate within the company's homepage a dedicated IAAF World Championships Beijing 2015 website that provides a range of tournament-related information, including competition schedules and major attractions. Additionally, the site will include a link to the Canon Photo of the Day which, featured on the IAAF official website during the competition, will present one image per day carefully selected from among the many captured daily during the event. Visitors will be able to enjoy breathtaking images of the athletes in action, captured by top sports photographers supported by the outstanding imaging performance of Canon cameras and lenses.