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50 million EF lenses

Canon is celebrating the production of its 50 millionth EF lens. This landmark was achieved during the manufacture of the EF 100mm f/2.8L Macro IS USM. Ten million EF lenses have been produced in the last two years. The story began in 1987 with the birth of the EOS camera system and has since seen many groundbreaking advances in technology:  *  1987 saw the first lens with an ultrasonic motor – the EF 300mm f/2.8L USM *  In 1995 Canon introduced the world's first interchangeable lens with an image stabilizer – the EF 75-300mm f/4-5.6 IS USM *  In 2001 the first lens to incorporate Canon’s multi layered diffractive optics elements was introduced – the EF 400mm f/4 DO IS USM *  2008 saw the first lens to use Canon’s SWC (Subwavelength Structure Coating) – the EF 24 mm F/1.4L II USM *  Then in 2009 the world’s first lens with Hybrid IS was launched – the EF 100mm f2.8L Macro IS USM Canon currently offers the world’s most extensive range of D-SLR lense...

EOS 1D Mark IV firmware update

A firmware update has been announced for the EOS 1D Mark IV. Version 1.0.6 improves the autofocus tracking performance for subjects moving towards or away from the camera at low speeds. The firmware upgrade can be installed by the user. Full instructions and downloads are available at the >> Canon Download Centre

EF 70-200mm f/2.8L IS II USM announced

This new lens is the successor to the popular EF 70-200mm f/2.8L IS USM, offering improved performance in every area. As well as a revamp of the internal optical system, the lens has also been structurally re-developed as a direct result of user feedback, making it as robust and reliable as it is optically advanced. more>>

WFT-E2 II and WFT-E4 II announced

Canon has announced the launch of two new Wireless File Transmitters to improve workflow efficiency and place greater control and flexibility in the hands of professional photographers using both wired and wireless networks. The WFT-E2 II, designed for the newly-launched EOS 1D Mark IV (firmware updates will provide compatibility for the EOS-1D Mark III and EOS-1Ds Mark III) and the WFT-E4 II, designed for the award-winning EOS 5D Mark II, allow photographers to transfer image files securely to a computer or server, control the camera remotely and connect to WiFi enabled devices to view images directly from the camera. More >>

EOS 1D Mark IV launched

Canon has announced the launch of the EOS 1D Mark IV – a high-speed, professional digital SLR (DSLR) camera designed to empower photographers to capture split-second moments in high resolution, under the most challenging of conditions. Ideal for shooting action, sports, news events and wildlife photography, the Canon EOS 1D Mark IV delivers speed, power and high-resolution images, creating the perfect camera for photographers who require reliability in fast-paced, high-pressure situations. Developed incorporating feedback from professional photographers, the EOS 1D Mark IV features a new Canon 16.1MP APS-H CMOS sensor and a brand new 45-point autofocus (AF) system with 39 f/2.8 sensitive cross-type points, providing a wide selection of precise focus areas across the frame. Dual DIGIC 4 processors provide the power to shoot continuous, high-resolution images at up to 10 frames per second (fps), as well as delivering the widest ISO range ever to feature in a Canon camera. More ...

EOS 5D Mark II firmware development

Canon is developing a firmware update for the EOS 5D Mark II to enable the recording of high definition 1080p video at 24 and 25fps. The decision to develop new firmware to support these features has been taken following feedback received from cinematographers and photographers. Introduced in September 2008, the multi award-winning EOS 5D Mark II was the first DSLR product to offer full frame 1080p HD video recording, opening up a multitude of new creative possibilities for photo journalists, news photographers and amateur filmmakers. Since then, Canon has continued to develop its groundbreaking EOS Movie functionality, firstly with the firmware update to the EOS 5D Mark II that enabled manual exposure control, and more recently by introducing a choice of video recording frame rates with the EOS 7D and EOS 1D Mark IV. Canon currently expects the firmware update to be made available during the first half of 2010. An announcement regarding details of the update and its availability...

Canon introduces EOS 7D and three new lenses

Canon has unveiled the EOS 7D digital SLR camera – a completely new design to meet the specific demands of photographers. During extensive development Canon went back to the drawing board, listening to photographers worldwide in order to design the EOS 7D to meet their specific needs. Commenting on the creation of the EOS 7D, Mr Uchidoi, Group Executive of Photo Products Group, Canon Inc. Japan said “We consulted over 5,000 photographers worldwide and asked them what they most wanted to see from a camera. Matching this insight with cutting-edge technology, we were able to develop a camera that truly gives photographers the versatile tool they require to experiment with their images.”   More >> The three new lenses are: EF 100mm f2.8L Macro IS USM This high-performance macro lens is the first to incorporate Canon’s new Hybrid image stabilization system, correcting both shift and angular camera movement. More >> EF-S 18-135mm f3.5-5.6 IS A powerful general-pur...