Canon Europe is acquiring London-based digital start-up Lifecake. This brings Canon closer to its ambition to play a part in every image taken no matter what device is being used. Lifecake is the company behind the Lifecake photo-sharing app for families, which allows parents to store, organise, share and relive key moments of their children’s lives. With Lifecake, parents can create photo and video timelines that the whole family can experience on smartphones, tablets, computers and in printed photobooks. Alberto Spinelli, Director of Digital Services at Canon Europe, says: “Lifecake is an extremely exciting addition to the Canon Group providing a digital service that makes it easy for families to take control of their ever-increasing number of photos. This acquisition fits perfectly with our vision to give everyone taking photos the tools to bring their stories and experiences to life – and engage with them whenever and wherever they choose.” CEO and co-founder of Lifecake
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