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Success for Canon at TIPA World Awards 2022

Founded in 1991, the Technical Image Press Association (TIPA) is made up of member publications in the photo and imaging fields in print and online. Each member publication is involved in the selection and final vote in the TIPA World Awards process to name the best photo and imaging products of the year. https://www.tipa.com/

Awards made to Canon for 2022 include:

Best Camera Innovation: EOS R3
"The camera adds a new stage in focus point selection development – Eye Control AF – a method of choosing a subject ot object merely by looking at it through the viewfinder. TIPA members who tested EyeControl AF were intrigued and impressed by how rapidly focus point was attained and displayed in the camera's electronic viewfinder. They noted how the AF system could then continue to keep focus on the subject via the R3's AF tracking technology."

Best Professional 8K Hybrid Camera: EOS R5C
"Whether it's sport, news, documentary or wedding till and video capture, TIPA editors saw the R5 C as a 'do-everything' camera for photographers who want to carry one camera to cover all their pro video and stills creators needs."

Best Full Frame Wide Angle Zoom lens: RF 14-35mm f4L IS USM
"Wide angle zooms offer unique and flexible compositional capabilities that have strong appeal to landscape, nature and architectural photographers and videographers. TIPA members felt that Canon’s RF 14-35mm earns its L-series designation, known for its tack sharp, accurate colour rendition images. 

Best Macro Lens: RF 100mm f2.8L Macro IS USM
"While this lens bears the Macro designation, and offers up to 1.4x life-size magnification, the TIPA members commented that it could serve double-duty as an excellent portrait lens as well. On the portrait side, and equally applicable for macro work, a spherical aberration control ring allows for the creation of images with a soft-focus look."


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