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Innovative and smart: Canon Speedlite 470EX-AI announced

Canon today launches the world's first flash equipped with AI Bounce – a new Auto Intelligent (AI) function that takes the fuss and uncertainty out of bounce flash photography. This revolutionary new technology intelligently calculates and manoeuvres the flash head position automatically to create optimum lighting for outstanding images.

Revolutionary flash innovation – AI Bounce
The AI Bounce function automates bounce photography within the flash. This never-before-seen innovation uses a test flash to calculate the perfect angle for natural, flattering illumination, whilst automatically moving the motorised flash head into the optimum position for perfect lighting.

The full-auto mode carefully manipulates the flash head for every new shot, eliminating unwanted shooting complications. It also removes the time needed to evaluate the shot and reposition the flash head manually. As a result, photographers of all levels can confidently and quickly use the flash, reassured that the Speedlite 470EX-AI can help deliver consistently beautiful images.

For those with greater experience in flash photography, the semi-auto mode allows the user to set the bounce flash angle for different shooting scenarios. The Speedlite 470EX-AI then automatically adjusts the flash head for different camera orientations. This pioneering technology enhances the opportunity for photographers to be creative with their lighting, whilst achieving consistency in every shot. This is crucial for portrait photographers who regularly alternate between landscape and portrait.

EOS magazine's take
It is a long time since we were excited by a Speedlite, but this one is amazing, based on what we've seen so far. Our brief interaction with the Speedlite 470EX-AI at the official Canon press event left us fascinated by the way in which the flash head moves of its own accord.

The repositioning of the head as you move the camera from horizontal to vertical format is extremely clever. The chances are that you will be watching the Speedlite more than the subject the first time you use it! If you have ever struggled with bounce flash photography, here is the answer. And it is also a very capable unit when you do not need the AI bounce flash feature.

The Canon Speedlite 470EX-AI is available from April 2018 with an RRP of £519.99.

Canon Speedlite 470EX-AI full press release and specification

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