Canon today launches the world's first flash equipped with AI Bounce – a new Auto Intelligent (AI) function that takes the fuss and uncertainty out of bounce flash photography. This revolutionary new technology intelligently calculates and manoeuvres the flash head position automatically to create optimum lighting for outstanding images. Revolutionary flash innovation – AI Bounce The AI Bounce function automates bounce photography within the flash. This never-before-seen innovation uses a test flash to calculate the perfect angle for natural, flattering illumination, whilst automatically moving the motorised flash head into the optimum position for perfect lighting. The full-auto mode carefully manipulates the flash head for every new shot, eliminating unwanted shooting complications. It also removes the time needed to evaluate the shot and reposition the flash head manually. As a result, photographers of all levels can confidently and quickly use the flash, reassured that t
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