Skip to main content

World’s first AF lens with a built in Macro Lite

Canon has introduced the EF-M 28mm f3.5 Macro IS STM, a new macro lens for EOS M series cameras. Compact and lightweight, the lens offers unprecedented macro capabilities and includes the world’s first built in Macro Lite, removing shadow and darkness. With the ability to focus on subjects as close as 13mm and a body weighing just 130g, the EF-M 28mm f3.5 Macro IS STM is the world lightest macro lens for mirrorless interchangeable lens cameras.

The dedicated Macro Lite allows you to bring the lens as close as you need without compromising on light. Used to illuminate small objects up close, it can be controlled by a switch, letting you change the lighting intensity and direction on one or both sides of the Macro Lite.

The lens offers both life-size 1.0x magnification and 1.2x in Super Macro mode. Giving you the flexibility to shoot handheld without camera shake, Canon’s optical Image Stabilizer – which delivers sharp, blur free shots when combined with Hybrid IS technology – also corrects angular camera shake, usually seen when shooting macro.

The EF-M 28mm f3.5 Macro IS STM is the world’s first autofocus lens which is capable of focusing at both infinity and at 1.2x magnification. The lens includes a seven-blade circular aperture for smooth background blur. For movies, near-silent focusing from the lens STM removes the worry of noise interruption as you shift focus and move through scenes.

The EF-M 28mm f/3.5 Macro IS STM is available from June 2016 with an RRP of £294.99 / €399.99.


Popular posts from this blog

Canon teases new hybrid lenses

  Canon has announced its intention to add new lenses to its hybrid RF L-series range on 30 October 2024, teasing with the image above. Canon’s hybrid lenses are a range of RF L-series primes and zooms designed for high performance stills and video capture. They are able to perform multiple roles and harness technology from Canon’s broadcast, cinema and existing RF lenses to make for a truly versatile range. The first two lenses in the range are the RF 24-105mm f2.8L IS USM Z , launched in November 2023, and the RF 35mm f1.4L VCM lens , announced earlier this year in June. Keep an eye out as full details will be published as soon as they're available on 30 October 2024.

Firmware updates for EOS R1 and R5 Mark II

Canon has released new firmware for its flagship EOS R1 camera (version 1.0.2) as well as the EOS R5 Mark II (version 1.0.3), both of which offer the following enhancement and fix: 1. Optimizes the timing of the camera's display of its internal camera temperature warning indicator. 2. Fixes an issue that may interfere with the camera's ability to focus properly when using AF (autofocus) in certain zoom ranges. For the EOS R5 Mark II, Canon advises that if the camera's firmware is Version 1.0.1, you should update the firmware with only one memory card inserted into the camera. You should always read the instructions that come with the firmware update, as there are often details specific to that update, as with the EOS R5 Mark II (above). To download the EOS R1 firmware v1.0.2 update, visit: https://www.canon.co.uk/support/consumer/products/cameras/eos-r/eos-r1.html?type=firmware&detailId=tcm:14-2421130&productTcmUri=tcm:14-2395043 To download the EOS R5 Mark II fi...

Canon remains global leader of interchangeable lens cameras for 22nd year

Canon Inc. has announced that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the number one share of the global market for 22 consecutive years from 2003 to 2024. Canon’s EOS series of interchangeable lens digital cameras is an imaging system based on the basic concept of 'Speed, Comfort and High Image Quality' for which the company has developed proprietary key components, including CMOS image sensors, the DIGIC image processors, and interchangeable lenses. Putting together a wide-ranging product line-up – from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy full-scale shooting with easy operation, as well as a rich selection of over 120 RF- and EF-series lenses that make possible a wealth of creative expression – Canon continues to support the diverse needs of customers. Throughout its 22-year history, the EOS series has led the market with a ra...