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Tuesday, 17 June 2014

EF-M telephoto zoom

The Canon EF-M range has its first dedicated telephoto zoom lens – the EF-M 55-200mm f4.5-6.3 IS STM. Designed for Canon’s compact system camera, the EOS M, it offers advanced Stepping Motor Technology (STM), and a 3.5-stop optical Image Stabilizer.
The new lens joins three existing lenses in the EF-M range, which together offer a diverse variety of focal lengths from 11-200mm.

When shooting movies, STM technology ensures smooth focus transitions, as the focus shifts from one subject to another. The STM mechanism also provides near-silent focusing, giving videographers the ability to shoot movie soundtracks which capture the natural ambience of the scene in front of them. Additionally, thanks to a highly-effective 3.5-stop optical Image Stabilizer, which reduces visible camera shake, users can also shoot sharp stills while using the zoom, and steady movies while capturing action.

Constructed of a high quality metal exterior – a trademark of the EF-M lens range – the EF-M 55-200mm f4.5-6.3 IS STM is also compact, lightweight and portable, making it ideal for everyday use. Inside the lens, an ultra-low dispersion (UD) element delivers excellent image quality throughout the zoom range. Furthermore, its non-rotating front element makes it easy to maintain a consistent effect when using filters. A full-time manual focus ring offers greater creative freedom to adjust focus during shooting.

Pricing and availability
The EF-M 55-200mm f4.5-6.3 IS STM is available from July with an SRP £329.99 / €389.99. This lens is not being distributed in North America.

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