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First EOS single-lens reflex camera with a white finish

The EOS Kiss SL1 (White) fitted with
the EF 40mm f2.8mm STM (white) lens.
Canon has introduced its first EOS camera with a white finish. It is the EOS Kiss X7 (White) and will be available in Japan from 28 November 2013. Also available with the same white finish is the EF 40mm f2.8 STM (often referred to as a 'pancake' lens).

The EOS Kiss X7 is known in Europe as the EOS 100D and in the USA as the Rebel SL1 – the smallest and lightest digital single-lens reflex camera in the EOS range, introduced in spring 2013. The specification of the white camera appears unchanged from the EOS 100D/Rebel SL1.

There is no information about worldwide distribution. The white camera and lens might remain exclusive to the Japanese market.

Most EOS cameras have a black finish. Exceptions were the EOS 300D (introduced in 2003), which was available in a chrome-style finish, and the non-reflex EOS M (introduced in 2012), which comes in black, red, silver and white. Further back, there was a special edition of the EOS 10 film camera, introduced in 1991 to commemorate Canon's production of 60 million cameras. This camera had a metallic grey finish.

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