Skip to main content

Canon launches biggest ever Pan-EMEA campaign

Canon has launched a new marketing campaign using the creative theme ‘Power to your next step’.

The campaign, the first from Canon to encompass all consumer and pro product categories, reflects Canon’s strategic commitment to becoming a lifetime imaging  partner, coupled with the goal of empowering, educating and inspiring consumers to take their ‘next step’ in imaging.

Running across Europe, the Middle East and Africa (EMEA) throughout the summer and beyond, the campaign television advert aired 213 times on UK television on 20 May 2013. The commercial will also be shown on video on demand services including 4OD, ITV Player and Sky On Demand.

In addition to the TV advert, a comprehensive print campaign will run in lifestyle and consumer tech media. The inspiring artwork used in the print executions was shot by two Canon ambassadors, Lorenzo Agius and David Noton.

The advert and further details can be viewed at:
www.canon.co.uk/yournextstep


Labels:

Popular posts from this blog

More EOS firmware updates

Canon released a number of firmware updates in March 2024, as follows: EOS R3 – version 1.7.1 1. Enables servo zooming to be remotely controlled from EOS Utility or Camera Connect when Power Zoom Adapter PZ-E2/PZ-E2B is attached to a compatible lens. 2. Enables up to 2 TB to be used on CFexpress cards larger than 2 TB. 3. Fixes an issue that may cause the camera, in rare instances, to stop functioning when using GPS. 4. Fixes an issue that may display Error Code 70 when performing anti-flicker shooting at a shutter speed of 1 second or higher. 5. Enhances security for FTPS (File Transfer Protocol Security) connections. 6. Fixes an issue in which Mobile File Transfer may not function when connecting the camera to an iPhone compatible with USB 3.0 and higher. 7. Fixes an issue that, under specific circumstances, may prevent the image from being displayed in the viewfinder or on the screen causing the camera to stop operating, or Error Code 70 may be displayed. 8. Fixes minor issues. EOS ...
Read more

Canon announces development of flagship EOS R1

Canon Inc. has announced today that it is currently developing the EOS R1, a full-frame mirrorless camera, as the first flagship model for the EOS R system.  Whilst there is no timeline given for launch as yet, Canon has released hints of what's to come in terms of technology. It will use a newly developed processor, called DIGIC Accelerator, alongside the existing DIGIC X found in other R-series cameras plus a newly developed image sensor, which will enable a large volume of data to be processed at high speeds, and which will also deliver advances in autofocus (AF) and other functions as yet unspecified. The Deep learning technology – first found in the current flagship EOS-1D X Mark III DSLR camera – will be embedded in the new EOS R1. Canon also mentions a new AF 'Action Priority' function, which " further recognises subject movement by rapidly analysing the subject's status ". This AI-based programming promises to predict the key activity in a match, there...
Read more

Canon teases new hybrid lenses

  Canon has announced its intention to add new lenses to its hybrid RF L-series range on 30 October 2024, teasing with the image above. Canon’s hybrid lenses are a range of RF L-series primes and zooms designed for high performance stills and video capture. They are able to perform multiple roles and harness technology from Canon’s broadcast, cinema and existing RF lenses to make for a truly versatile range. The first two lenses in the range are the RF 24-105mm f2.8L IS USM Z , launched in November 2023, and the RF 35mm f1.4L VCM lens , announced earlier this year in June. Keep an eye out as full details will be published as soon as they're available on 30 October 2024.
Read more