Canon launches biggest ever Pan-EMEA campaign

Canon has launched a new marketing campaign using the creative theme ‘Power to your next step’.

The campaign, the first from Canon to encompass all consumer and pro product categories, reflects Canon’s strategic commitment to becoming a lifetime imaging partner, coupled with the goal of empowering, educating and inspiring consumers to take their ‘next step’ in imaging.

Running across Europe, the Middle East and Africa (EMEA) throughout the summer and beyond, the campaign television advert aired 213 times on UK television on 20 May 2013. The commercial will also be shown on video on demand services including 4OD, ITV Player and Sky On Demand.

In addition to the TV advert, a comprehensive print campaign will run in lifestyle and consumer tech media. The inspiring artwork used in the print executions was shot by two Canon ambassadors, Lorenzo Agius and David Noton.

The advert and further details can be viewed at:
www.canon.co.uk/yournextstep

More EOS firmware updates

Canon released a number of firmware updates in March 2024, as follows: EOS R3 – version 1.7.1 1. Enables servo zooming to be remotely controlled from EOS Utility or Camera Connect when Power Zoom Adapter PZ-E2/PZ-E2B is attached to a compatible lens. 2. Enables up to 2 TB to be used on CFexpress cards larger than 2 TB. 3. Fixes an issue that may cause the camera, in rare instances, to stop functioning when using GPS. 4. Fixes an issue that may display Error Code 70 when performing anti-flicker shooting at a shutter speed of 1 second or higher. 5. Enhances security for FTPS (File Transfer Protocol Security) connections. 6. Fixes an issue in which Mobile File Transfer may not function when connecting the camera to an iPhone compatible with USB 3.0 and higher. 7. Fixes an issue that, under specific circumstances, may prevent the image from being displayed in the viewfinder or on the screen causing the camera to stop operating, or Error Code 70 may be displayed. 8. Fixes minor issues. EOS

Firmware updates for EOS-1D X Mark III, R3, R5, R6 Mark II and R8

Firmware updates have been introduced for five Canon EOS cameras. EOS-1D X Mark III: firmware version 1.8.0 1. Adds the ability to register the focus position in the preset functions of the CR-A100 Camera Remote Application. When used with the Robotic Camera System CR-S700R, it helps the user to focus on the intended subject distance when shooting. 2. Adds the ability to erase voice memos added to images and to add voice memos to protected images. 3. Adds enhanced security when transferring images via FTPS transfer. 4. Fixes minor issues. Info and downloads EOS R3: firmware version 1.5.1 1. Adds the ability to register the focus position in the preset functions of the CR-A100 Camera Remote Application. When used with the Robotic Camera System CR-S700R, it helps the user to focus on the intended subject distance when shooting. 2. Adds the ability to erase voice memos added to images and to add voice memos to protected images. 3. Adds the ability to check the time in the viewfinder by

A trio of innovative lenses from Canon

Canon has announced three new lenses for the EOS R mirrorless camera system, expanding the range of optics available for enthusiast and professional photographers, videographers and filmmakers alike. • RF 200-800mm f6.3-9 IS USM is a super-telephoto lens that looks like an L-series, is robust like an L-series, but without the L-series price tag. Ideal for enthusiast nature and sports photographers, the RF 200-800mm is the longest reaching zoom for the EOS R system, which can be extended even further with the use of Canon's teleconverters, the Extender RF 1.4x and 2x. It offers image stabilisation with a benefit of 5.5 stops, which increases to 7.5 stops when used with compatible IBIS (in-body image stabilisation) equipped cameras. Weighing just over 2kg, and with a trumpet-type design, this lens can be used handheld to capture distant and otherwise inaccessible subjects. RRP: £2299.99 / €2619.99 Full specifications and press release for the RF 200-800mm f6.3-9 IS USM lens • R

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