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canon.com or .canon?

New generic top-level domains (GTLD) are now possible, following approval of a plan at the Internet Corporation for Assigned Names and Numbers (ICANN).

This might not mean much to you, but you will be familiar with top-level domains (TLD) .com, .net and .org. These help to bring order to the internet.

The new plan is to allow companies to register their names as domains. So instead of canon.com/slr you could have slr.canon

It will not be cheap. There is a set-up fee of $185,00, plus an annual fee of $25,000 to establish a GTLD - not to mention all the legal costs of establishing the right to use a domain name. Who would have the right to the .eos domain, for example - Canon or Volkswagen?

The first GTLDs could be in use by the end of 2012.

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