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Canon is one of the top Japanese brands

Canon has moved into the top three in Interbrand’s ‘Japan’s Best Global Brands 2011’, rising from fourth place in the 2010 rankings.

The ranking, which is now in its third year, ranks brands according to financial performance and is seen as a good indication of brand strength. To qualify, each brand must originate from Japan, be listed on the Tokyo Stock Exchange, have a good level of global recognition and derive at least 30 percent of its total sales from outside Japan. According to Interbrand, Canon’s brand value is $11,442 million, a significant improvement of 9% on last year’s valuation.

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