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Consumers in 14 out of 16 European countries vote Canon ‘most trusted’

Canon has been voted as Europe's top camera brand for the tenth consecutive year in the Reader’s Digest Most Trusted Brands Survey 2010, an annual pan-European survey of consumer attitudes to brand products and services.

Reader’s Digest asked its readers in 14 languages across 16 European countries to nominate the brand they trusted most in a range of consumer categories, including cameras. Respondents were drawn from the Reader's Digest customer database of 4.5 million homes in Europe, and more than 32,000 responses were analysed.

Canon was one of only three brands nominated as ‘most trusted’, Canon coming out on top in 14 of the 16 countries. Respondents rated each brand on the following four criteria: Quality, Excellent Value, Strong Image and Understands Customer Needs.

The 14 countries that selected Canon as the ‘most trusted’ camera brand were Austria, Belgium, Finland, France, Germany, Hungary, Netherlands, Portugal, Romania, Russia, Spain, Sweden, Switzerland and the UK.


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