EOS magazine news

Canon has unveiled the latest addition to its EF lens range – the EF-S 55-250mm f/4-5.6 IS STM. The new model is the first EF-S telephoto zoom lens to feature Canon’s advanced Stepper Motor (STM) technology, alongside a 3.5-stop optical Image Stabilizer. STM technology ensures that the EF-S 55-250mm f/4-5.6 IS STM provides high-performance autofocus (AF) when capturing stills and smooth, near-silent AF in movies with compatible cameras. Offering fluid continuous focus tracking when shooting movies of moving subjects, STM also provides clean and natural focus transitions when the focus shifts from one subject to another. Audio on movie footage can  be captured without the intrusion or distraction of focusing noise from the lens, thanks to the near-silent STM mechanism. The EF-S 55-250mm f/4-5.6 IS STM incorporates a new design, featuring Canon’s optical Image Stabilizer (IS) technology. The 3.5-stop advantage over non-IS models helps to reduce the effects of camera shake – which

Canon UK is offering Cashback on a range of products purchased between Thursday 15 August 2013 and Thursday 31 October 2013. Purchases must be made in the United Kingdom or Republic of Ireland from a retailer supplied with product by Canon UK. Purchases from ebay and from third-party sellers on Amazon will not be eligible for cashbacks under this promotion. Claims must be made by the end of Saturday 30 November 2013. EOS 6D – £150 / €190 cashback EOS 7D – £85 / €100 cashback EOS 60D – £50 / €60 cashback EF 24-70mm f2.8L II USM – £200 / €250 cashback EF 70-200mm f2.8L IS II USM – £200 / €250 cashback EF 16-35mm f2.8L II USM – £170 / €200 cashback EF 8-15mm f4L Fisheye USM – £170 / €200 cashback EF 100mm f2.8L Macro IS USM – £85 / €100 cashback EF 17-40mm f4L USM – £60 / €70 cashback EF-S 10-22mm f3.5-4.5 USM – £40 / €50 cashback EF 70-200mm f4L USM – £60 / €70 cashback EF 24-70mm f4L IS USM – £85 / €100 cashback EF-S 17-55mm f2.8 IS USM – £85 / €100 cashback Speedlite 6

Canon has been given three product awards from the European Imaging and Sound Association (EISA). The EISA awards are voted for by panels of editors representing 50 prominent magazines from up to 20 countries. The awards recognise the products that combine the most advanced technology, desirable features and leading design with genuine value. Here are the comments from the EISA panel. European SLR Camera 2013-2014: Canon EOS 100D “The Canon EOS 100D is the world’s smallest and lightest APS-C Digital SLR. As a reflex camera, it offers a very high level of performance, and it is compatible with the accessories and lenses of the EOS family, even though some of the lenses will look big when attached to this tiny model. The miniaturised body will appeal to those looking for a small, lightweight and portable camera that still affords the user the controls needed for creative photography. A collection of automatic modes, and touch-screen operation, make the camera very easy to use for th