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Thursday, 25 August 2016

EOS 5D Mark IV arrives

The eagerly-anticipated EOS 5D Mark IV, the newest addition to the EOS 5D family, has been announced.

A successor to the EOS 5D Mark III, the camera has been designed using first-hand feedback from the photographic community. Featuring a 30.4 megapixel CMOS sensor with wide exposure latitude, 7 frames per second (fps) high-speed shooting, internal 4K movie recording and built-in Wi-Fi and GPS, the camera combines speed and resolution with excellent low light capability and movie functionality.

The EOS 5D Mark IV is also the first EOS camera to premiere the innovative Dual Pixel RAW file format, allowing photographers to fine-tune images in post-production by adjusting or correcting the point of sharpness, shifting the foreground bokeh or reducing image ghosting.

The devil is in the detail 

The EOS 5D Mark IV features Canon’s brand new full-frame 30.4 megapixel CMOS sensor, delivering images that are packed with detail, even in the brightest highlights and darkest shadows. With an ISO range of 100 to 32000, expandable from 50 up to 102400, images can be captured in an array of lighting environments. The enhanced noise processing algorithm further improves low light shooting, ideal for photojournalists who need to capture breaking stories no matter what lighting conditions they face.

Tracking faces and colour of fast moving subjects is easy with the camera’s 61-point wide area reticular AF system. The 61-points / 41 cross-type AF points cover an expanded sensor area and provide the ability to focus even under moonlight at EV -3 in viewfinder shooting mode, or EV -4 in Live View mode.

The EOS 5D Mark IV enables you to use extenders with all telephoto lenses for f8 AF with all 61 points, including 21 cross type for even greater precision. The high-resolution 3.2-inch LCD with full touch panel operation across all menus is combined with a new AF ‘Area Selection’ button providing quick AF point selection. Additionally, the camera features an advanced 150K RGB+IR metering sensor with a dedicated DIGIC 6 processor for accurate exposures and precise subject detection and tracking.

A need for speed

Designed to respond in an instant and never miss a shot, high-speed readout technologies and DIGIC 6+ processor mean you can shoot at 7 fps at full resolution, with full AF/AE tracking. Up to 21 RAW images or unlimited JPEGs can be captured in a single burst. The camera features ‘Silent Single’ and ‘Silent Continuous’ modes, offering shooting with minimal noise.

Take the jump to 4K movie-making

With the EOS 5D Mark IV, 4K movie-making is open to anyone who wants to use the power of video to tell the bigger picture. It features DCI 4K (4096 x 2160) at 30/25/24 fps shooting and provides the ability to extract 8.8MP JPEG images from 4K videos, making it a great companion for those wanting to switch easily from video to stills. Delivering quality footage has never been more important with streaming services increasingly demanding content be shot using the latest technology in the field. The EOS 5D Mark IV brings this advancement in the form of a video DSLR with internal 4K, 120p HD, Dual Pixel CMOS AF, time lapse movie and new HDR movie mode.

Enhanced operability and connectivity

Packed with a range of new and refined features requested by Canon’s professional community, the EOS 5D Mark IV provides unrivalled flexibility in connectivity. Built-in Wi-Fi enables remote operation and secure file transfer (FTPS/FTP) via smart devices using the Canon Camera Connect app, and NFC provides instant connections between compatible devices. GPS geotags each image in the EXIF data with automatic time updates helping to manage images and, for the first time, IPTC metadata, such as details of a shoot, is automatically embedded.

Enhanced water and dust resistance makes the camera ideal for travel photographers or photojournalists working in challenging terrain.


Pricing and Availability 
The EOS 5D Mark IV is available from September 2016 with an RRP of £3,629/€4899.99

>> more information and specification



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