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Monday, 11 May 2015

Canon launches EF 50mm f1.8 STM

Canon has announced the EF 50mm f1.8 STM, the successor to the popular EF 50mm f1.8 II. The new lens is ideal for portraiture and low-light photography. It can also add an artistic edge to everyday objects and settings, thanks to its wide f1.8 maximum aperture and 50mm focal length.

The EF 50mm f1.8 STM features an improved design, Canon’s super spectra lens coating, a 7-blade aperture and STM technology for smooth, near silent focusing. It is compact, lightweight and affordable.

Explore creative portraiture and low-light photography
It’s easy to capture superb portraits, or bold, artistic photos and movies with the new lens – the wide f1.8 maximum aperture provides precise control over depth-of-field. It gives the creative freedom to pinpoint focus on your subject and let the rest of the frame blend into a smooth blur – instantly drawing the viewer’s attention to a specific area. Additionally, the wide aperture lets more light into the lens, so you can comfortably shoot in darker conditions.

As a prime lens, the fixed 50mm focal length provides high quality results, with enhanced visible sharpness and contrast. When paired with an APS-C EOS, the lens is ideal for portraiture, helping you capture the perfect head and shoulder composition. It’s also a useful every day ‘standard’ lens for full frame EOS cameras and is great at shooting a diverse range of subjects with a natural viewpoint and perspective.

The lens also provides a minimum focusing distance of just 0.35m, allowing you to get even closer to subjects and achieve a greater level of magnification, while the 7-blade aperture delivers beautiful blur and out-of-focus highlights. Providing enhanced image quality when compared to its predecessor, the lens features Canon’s Super Spectra Coating, which minimises internal reflections, as well as ghosting and flare.

The perfect addition to any kit bag
The lens has a compact and lightweight design, weighing a mere 160g and easily slips into your bag adding very little to the overall weight of your kit. The lens’s new external design compliments both Canon’s consumer and mid-range EOS DSLRs, while the new metal mount provides a more robust connection to camera bodies. Additionally, the lens’s manual focusing ring gives you added freedom to control the precise area in focus in your photos and movies.

EF 50mm f1.8 STM key benefits:
·         Fast, virtually silent focusing·         A great performer in low-light conditions
·         Super-sharp image quality
·         Compact ‘go-everywhere’ design

Pricing and availability
·         The EF 50mm f1.8 STM will be available from May with an SRP of £129.99/€189.99



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