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Friday, 2 March 2012

EOS 5D Mark III

Canon has announced the latest addition to its EOS range with the launch of the new EOS 5D Mark III. The new camera builds on the performance of the EOS 5D Mark II offering improved speed, greater resolution, enhanced processing power and extended creative options for both stills and Full HD movies.

Key features
22.3 Megapixel full-frame sensor
61-point autofocus
Up to 6fps continuous shooting
Native ISO 100-25,600 sensitivity
Full HD video with manual control
14-bit DIGIC 5+ processor
Enhanced Weather sealing
3.2 inch 1,040,000-dot screen
HDR mode with presets

The EOS 5D Mark III utilises the same 61-point wide-area AF system as the EOS-1D X. It features an impressive 41 cross-type points and five dual cross-type points, providing unsurpassed accuracy across the frame. The customisable AF pre-sets introduced in the EOS-1D X are also available, helping the capture of traditionally challenging subjects and providing additional reliability in situations where subject movement can be unpredictable.

Highly accurate exposures are provided by Canon’s iFCL metering system, which incorporates a 63-zone Dual-Layer sensor linked to each point of the AF system.

The EOS 5D Mark III features Canon’s latest DIGIC 5+ image processor, which powers a range of new functions without affecting the camera’s performance. 14-bit A/D conversion provides smoother tonal gradation and transitions between colours, while in-camera HDR shooting combines three different exposures and allows one of five preset tone maps to be applied, enabling photographers to capture all the detail in high contrast scenes. With in-camera RAW processing and editing capability, photographers also have the option to immediately begin post-processing their images while still on a shoot.

The increased power of DIGIC 5+ also enables a range of tools which contribute to higher image quality. Lens peripheral illumination correction, Lens chromatic aberration correction (lateral and axial) and high ISO noise reduction are all performed in-camera without affecting performance, allowing photographers to continue shooting without any camera lag. Additionally, in-camera image rating via a dedicated button makes it easy for photographers to organise images ahead of post-production.

The EOS 5D Mark III features a new Creative Photo button, which enables users to quickly select Picture Styles and capture multiple exposures, as well as offering direct access to the HDR shooting mode. In playback, pressing the Creative Photo button displays a new comparative playback function, displaying two images side-by-side to allow photographers to view, magnify and compare the quality of different exposures mid-shoot.
 
Next generation EOS Movies
As well as offering the depth-of-field control loved by video professionals, the new full-frame sensor combines with the vast processing power of DIGIC 5+ to improve image quality by virtually eradicating the presence of moiré, false colour and other artefacts. The addition of a movie mode switch and a recording button also offers greater usability, enabling videographers to begin shooting immediately when movie mode is engaged.
 
Additional movie functions include manual exposure control and an enhanced range of high bit-rate video compression options, with intraframe (ALL-I) and interframe (IPB) methods both supported. Variable frame rates range from 24fps to 60fps, and the addition of SMPTE timecode support provides greater editing flexibility and easier integration into multi-camera shoots. Users can also check and adjust audio during recording via the camera’s Quick Control screen and a headphone socket enables sound level monitoring both during and after shooting. Enhanced processing power provided by DIGIC 5+ also makes it possible to conveniently trim the length of recorded movies in-camera.

Digital Lens Optimizer
The EOS 5D Mark III comes complete with the most advanced version of Digital Photo Professional (DPP) yet – Canon’s free, in-box software enabling high-speed, high quality processing of RAW images. New in DPP v3.11 is Digital Lens Optimizer – a revolutionary new tool designed to drastically improve image resolution.

Digital Lens Optimizer (DLO) precisely imitates lens performance, with a series of complex mathematical functions replicating each stage of the journey of light through the optical path. Using this information DLO can correct a range of typical optical aberrations and loss of resolution caused by a camera’s low pass filter, by applying an inverse function to each shot to take the image nearer to how the scene appears to the naked eye. This creates exceptionally detailed, high-quality images with highly manageable file sizes, providing photographers with maximum image quality and greater flexibility.

EOS System compatibility
As part of the EOS System, the EOS 5D Mark III is immediately compatible with over 60 EF Lenses, including the EF 24-70mm f/2.8L II USM – the new, essential wide-angle zoom lens from Canon’s  L-series. The camera is also compatible with a newly-announced range of accessories designed to offer extended creativity, including the Speedlite 600EX-RT – a high performance TTL flash with wireless radio connectivity. Additionally, the new Battery Grip BG-E11 offers greater handling flexibility alongside the ability to double the camera’s battery life.

Pricing and Availability
The EOS 5D Mark III will be available from end of March 2012, priced at £2999.99 / €3569.99 RRP including VAT.

EOS 5D Mark III first look
The EOS 5D Mark III will be available to touch and try on the Canon stand at the Focus on Imaging Show, 4th March to 7th March 2012, NEC Birmingham.

>> photos, more information and detailed specification


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